Insurance is a complex industry for those choosing a plan (not to mention those developing them!). It’s incredibly hard to figure out what kind of plan you need – one company, Picwell, predicts that consumers face something like 900,000 variables when making a decision on a plan. Obviously, such a decision is intractable, and predicting your healthcare utilization for the next year with 100% accuracy is impossible.
After looking at the ads all over the NYC Subway, I decided to look up Oscar, which purports to have “Smart, simple health insurance” and is clearly advertised with Millennials in mind. Here’s the front page:
Now, I know what you’re thinking – why choose another sleek, UX-driven startup when the incumbent insurance companies function just fine? Frankly, it’s because these guys look like they are a step ahead of the pack in terms of offering a consumer-driven, full-service healthcare network package that is easy to use, mobile-enabled, and has great perks. For example, in terms of “free” perks: